AI Sales Agent Price: What Each Plan Costs
AI Sales Agent costs $18/month on the Starter plan, which carries 2,000 managed sends a month. A one-time lifetime Starter licence is $149 at softwareprogrammer.app. Four larger monthly plans run from Growth to Enterprise, and each raises the monthly send allowance and adds features.
Updated October 29, 2026
What the $18 Starter Plan Includes
Starter is the entry monthly plan at $18/month. It carries 2,000 emails a month, one SMTP slot and AI assistance. That is enough for a single sender working a focused list. The allowance resets monthly, so a quiet month does not build credit you can spend later.
The lifetime Starter licence is a different purchase. At $149, paid once, you get 2,000 managed sends a month, one sender identity and AI-written sequences. The monthly figure and the lifetime figure carry the same headline allowance; the difference is how you pay and where the plan is sold.
- 2,000 emails a month on both Starter options
- One SMTP slot monthly, one sender identity lifetime
- AI assistance included at this level
- Billing monthly at $18/month or once at $149
If you are still comparing tools, start with thecold email software pricepage before choosing a send allowance.
Growth and Scale: Raising the Monthly Allowance
Growth is $38/month and carries 10,000 emails a month, a reply inbox and API keys. The reply inbox matters if you want answers to land somewhere you actually read rather than in the sending mailbox. API keys let you connect the sending layer to your own tools.
Scale is $78/month for 50,000 emails a month, bulk campaigns and mailbox health. Mailbox health is the reason most people move up from Growth: once you send in volume, you need to see which mailboxes are degrading before they fail. Both plans are monthly only; neither has a lifetime equivalent in the catalogue.
- $38/month buys 10,000 sends and a reply inbox
- $78/month buys 50,000 sends and mailbox health
- API keys start at Growth
- Bulk campaigns start at Scale
Business, Agency and Enterprise
Business is $198/month for 100,000 emails a month, two SMTP slots and diagnostics. Two slots means two sending identities, which suits a team running separate offers from one account. Diagnostics covers the checks you want when a campaign underperforms and you need to know why.
Agency is $498/month for 250,000 emails, five SMTP slots and API workflows. Enterprise is $1000/month for 500,000 emails, ten SMTP slots and a managed pool. The managed pool is the part that differs most: sending is spread across infrastructure you do not configure yourself.
A simple worked example: a sender using 2,000 emails a month fits Starter at $18/month. At 10,000 emails the same sender moves to Growth at $38/month. Five Starter licences at $149 each still cap at 2,000 sends each, so volume pushes you to a larger plan, not more small ones.
- Business adds a second SMTP slot
- Agency adds API workflows and five slots
- Enterprise adds a managed sending pool
- Allowances run 100,000, 250,000 and 500,000 emails
The full side-by-side view of plans sits on theAI cold email software price listif you want every figure in one place.
How the Lifetime Licence Compares
The $149 lifetime Starter is sold at softwareprogrammer.app, not on this site's monthly checkout. Code SALE20 takes 15% off that price. It is a one-time payment for 2,000 managed sends a month, one sender identity and AI-written sequences. There is no second monthly charge from that purchase.
Compare it honestly with the monthly Starter at $18/month. The lifetime licence pays for itself only if you keep sending for many months. If you expect to pause after one campaign, the monthly plan costs less to leave. Neither option raises the 2,000 send ceiling.
- One payment of $149 instead of $18/month
- Code SALE20 takes 15% off the lifetime price
- Same 2,000 send allowance as monthly Starter
- Bought at softwareprogrammer.app, separate from monthly billing
Read thebuy cold email softwareguide if you want to check what a purchase includes before paying.
Matching an Allowance to Your Volume
Count your real monthly sends before choosing. One sender working a list of 400 contacts with three follow-ups sends roughly 1,600 emails, which fits Starter. Two senders on the same cadence double that and push you past 2,000, so Growth at $38/month is the cheaper route than two Starter plans.
Leave headroom. Allowances are ceilings, not targets, and a plan you outgrow mid-month forces an upgrade at the worst moment. If your list grows by a few hundred contacts a month, pick the plan one step above your current figure.
- Estimate sends as contacts multiplied by touches
- Add both senders before comparing plans
- Choose one step of headroom
- Recheck the figure each quarter
Monthly AI Sales Agent plans against the lifetime Starter licence
| Option | Price | What you get | Best for |
|---|---|---|---|
| AI Sales Agent | $149 | Starter lifetime, 2,000 managed sends a month, one sender identity, AI-written sequences | A single sender committing for the long run |
| Starter | $18/month | 2,000 emails a month, one SMTP slot, AI assistance | Testing one offer on a small list |
| Growth | $38/month | 10,000 emails a month, reply inbox, API keys | A sender who needs replies in one place |
| Scale | $78/month | 50,000 emails a month, bulk campaigns, mailbox health | Volume sending with mailbox monitoring |
| Business | $198/month | 100,000 emails a month, two SMTP slots, diagnostics | Two identities run by one team |
| Enterprise | $1000/month | 500,000 emails a month, ten SMTP slots, managed pool | High volume without managing infrastructure |
Read the allowance column first and the price second; code SALE20 takes 15% off lifetime deals bought at softwareprogrammer.app.
What it will not do
The plans are clear about what they include, and equally clear about what they do not. None of the following is available at any tier, so plan around them rather than expecting an upgrade to solve them.
- No plan guarantees inbox placement or a delivery rate
- Unused sends do not roll over to the next month
- The lifetime Starter licence does not raise the 2,000 send ceiling
- Monthly plans cannot be converted into the lifetime licence
- SMTP slots are fixed per plan and cannot be bought individually
Frequently asked questions
Is the $149 lifetime licence the same as monthly Starter?
The allowance matches: both carry 2,000 managed sends a month, one sender identity and AI-written sequences. The difference is payment. The lifetime licence is one payment of $149 at softwareprogrammer.app, while monthly Starter bills $18/month on this site.
Which plan do I need for 10,000 emails a month?
Growth at $38/month carries 10,000 emails a month, plus a reply inbox and API keys. Starter at $18/month stops at 2,000, so a sender at 10,000 needs Growth or a larger plan.
Can I buy extra sends on top of a plan?
No. Each plan has a fixed monthly allowance and there is no add-on for extra sends. If you regularly exceed your figure, move to the next plan up rather than trying to top up the current one.
Does the lifetime price change with the code?
Code SALE20 takes 15% off lifetime deals at softwareprogrammer.app. Check the current published terms at checkout before paying, since the code applies to that store rather than to the monthly plans here.
Pick the allowance that matches your list
Start with the monthly plan that covers your real send volume, beginning at $18/month, or take the lifetime Starter at $149 if you are committing long term.
See every AI Sales Agent plan