Cold email cost comparison
On this platform a paid plan costs between $18 and $1,000 a month and bundles SMTP mailboxes, a monthly email allowance and a contact limit. Dividing the price by the email allowance gives a per-email figure, but the practical limit is usually the number of mailboxes and the pacing, not the allowance.
Updated October 26, 2026
The published tiers, without interpretation
Starter is $18 a month with one SMTP mailbox, 2,000 emails and 1,000 contacts. Growth is $38 with one mailbox, 10,000 emails and 10,000 contacts. Scale is $78 with one mailbox, 50,000 emails and 50,000 contacts. Business is $198 with two mailboxes, 100,000 emails and 100,000 contacts.
Agency is $498 with five mailboxes, 250,000 emails and 250,000 contacts. Enterprise is $1,000 with ten mailboxes, 500,000 emails and 500,000 contacts. Email verification is included at no extra charge, and the monthly verification allowance equals the email allowance.
- All prices are USD per month.
- Every paid plan includes managed domain SMTP.
- Free trials can explore the interface but cannot send.
The authoritative list, including any change since this page was updated, is current plan table.
Per-email arithmetic, and why it misleads
Starter works out at $0.009 per email if you use the full 2,000; Enterprise at $0.002 per email if you use 500,000. The arithmetic is correct and mostly irrelevant, because a single mailbox sending every 30 to 60 seconds cannot deliver 500,000 messages in a month. Mailbox count and pacing are the real constraints.
The useful calculation is capacity: mailboxes multiplied by the daily ceiling you can sustain. Ten mailboxes at 600 messages a day is 6,000 a day, which is about 180,000 a month. That is below the Enterprise allowance, which shows where the true ceiling sits.
- Per-email price falls as the allowance grows.
- Deliverable volume is capped by mailboxes and pacing first.
- Allowance above your capacity is unused, not wasted effort.
What the price does not include
The plan covers sending infrastructure and the workspace. It does not cover the domain you send from, the time to write and maintain copy, or the human work of answering replies. It does not include a guarantee of inbox placement, replies or sales, because none of those can be sold honestly.
If you contact people in jurisdictions that require consent, the legal work of establishing a lawful basis is also outside the plan. So is the cost of a mistake: complaints and blocks are paid in reputation, not in currency.
- Domain registration and any DNS work.
- Copywriting, list preparation beyond verification, and reply handling.
- Compliance review for the countries you contact.
The questions to settle before a campaign are listed in compliance checklist.
A worked choice for a small team
A two-person team sends 4,000 emails a month to verified lists and answers every reply. Growth at $38 covers the allowance with room to spare, and one mailbox at a human pace is enough for 4,000 over a month. Choosing Business at $198 would buy a second mailbox they do not need yet.
The same team at 40,000 emails a month needs a different shape: Business at $198 provides two mailboxes and 100,000 emails, which fits both the pacing and the allowance. The decision follows capacity, not the per-email price.
The plans above belong to AI cold email platform, which includes managed SMTP and verification.
Choosing a tier when the list is smaller than the allowance
Most small teams hit the contact limit before the email allowance. A list of 4,000 contacts fits Growth's 10,000 contacts and its 10,000 monthly emails, so the higher tiers add capacity that stays unused. Paying for headroom you cannot fill is not a strategy.
The reverse also happens: a team with a 2,000-contact list sending repeatedly can consume more emails than contacts. In that case the email allowance and the mailbox count matter more than the contact limit, because a follow-up sequence multiplies sends per contact.
Work out both numbers before choosing: distinct contacts, and total sends including follow-ups. The tier should cover the larger of the two with some room, and no more.
- Count distinct contacts and total sends separately.
- Pick the tier that covers the larger figure.
- Do not buy capacity the audience cannot fill.
- Read the renewal terms before choosing a tier. Card subscriptions renew monthly, while crypto plans cover one month and need manual renewal, which changes the operational cost even when the list price is the same.
- Recheck the plan after the first month with real numbers. Teams routinely discover that their actual sends are a fraction of the allowance, or that follow-ups pushed usage past it. Adjusting the tier once, with evidence, beats guessing before the first campaign.
Published plans, mailboxes and monthly allowances
| Plan | Price per month | Mailboxes | Emails and contacts |
|---|---|---|---|
| Starter | $18 | 1 | 2,000 emails, 1,000 contacts |
| Growth | $38 | 1 | 10,000 emails, 10,000 contacts |
| Scale | $78 | 1 | 50,000 emails, 50,000 contacts |
| Business | $198 | 2 | 100,000 emails, 100,000 contacts |
| Agency | $498 | 5 | 250,000 emails, 250,000 contacts |
| Enterprise | $1,000 | 10 | 500,000 emails, 500,000 contacts |
Prices and allowances as published. Verification is included, with an allowance equal to the email allowance.
What a price table will not tell you
Cost is not the same as value or outcome.
- It will not predict your reply rate at any tier.
- It will not include domains, copywriting or reply handling.
- It will not guarantee delivery speed or inbox placement.
- It will not make a campaign profitable; only the conversations do that.
Frequently asked questions
Which plan is cheapest per email?
Enterprise, by simple division. In practice, mailboxes and pacing cap deliverable volume long before the allowance, so per-email price is a poor reason to choose a tier.
Is verification really included?
Yes on paid plans, with a monthly allowance equal to the email allowance. Trials cannot verify or send.
Do I need the biggest plan to send a lot?
No. Start from the volume you can pace and answer, then pick the tier whose mailboxes and allowance cover it.
Are there setup or sending fees?
The published plan price is the plan price. Domain registration and any DNS work are separate and outside the platform.
Ready to run a campaign? Compare published plans or create a free account. Trials cannot send until a paid plan is active.