A Low Cost Cold Email Platform Measured Per 1,000 Emails

How to Work Out Cost Per 1,000 Delivered Emails

Take the monthly price, divide by the included send volume, then multiply by one thousand. Starter at $18/month includes 2,000 emails, so each thousand costs nine times the monthly price divided by eighteen. Do the same sum for Growth at $38/month with 10,000 emails and the per-thousand figure drops sharply, because the volume grows faster than the price.

This is the only honest way to compare a low cost cold email platform. A plan that looks small on the invoice can carry the highest unit cost, and a plan that looks large can be the cheaper place to send the same number of emails. Run the sum on your own monthly volume before you choose a tier.

• Write down your monthly send volume first, not your budget
• Divide each plan price by its included emails
• Multiply by one thousand for the unit figure
• Recheck the sum at your busiest month, not your average

If the per-thousand figure is your main filter, start withcheap cold email softwareand compare plans on volume rather than sticker price.

Where a Low Monthly Price Stops Being Low

Starter at $18/month covers 2,000 emails. If you actually send 10,000 a month, you either buy Growth at $38/month or you stay on Starter and run out early. Staying low means sending less, not paying less for the same work. The plan did not get expensive; your volume outgrew it.

The same step repeats further up. Scale at $78/month covers 50,000 emails. Business at $198/month covers 100,000. Each tier raises the price, but it raises the included volume by more, so the cost per thousand keeps falling. The break point is where your volume sits, not where the price looks comfortable.

• Find the tier whose included volume sits just above your real send count
• Treat a plan you outgrow as a signal to move up, not to throttle
• Compare two adjacent tiers at your own volume before switching
• Recalculate after any list growth, since the tier you fit changes

Sending volume also depends on how many SMTP slots you hold, which is whycheapest cold email software with SMTPis worth reading alongside this page.

A Worked Example at 50,000 Emails a Month

Suppose you send 50,000 emails a month. Scale at $78/month includes exactly that volume, so you pay the plan price once and the cost per thousand is the plan price divided by fifty. Agency at $498/month includes 250,000 emails, five times the volume of Scale, and costs more than six times as much, so at 50,000 sends Scale is the lower unit cost of the two.

Now suppose you send 250,000 a month. Scale covers 50,000, so you would need five of those plans to match the volume, and five $78/month plans cost more than one Agency plan at $498/month. The unit cost flips. This is the whole argument: the cheap plan is cheap only at the volume it was built for.

• Multiply the smaller plan by the number of copies you would need
• Compare that figure with the single larger plan price
• Check whether the larger tier includes the SMTP slots you need
• Confirm the included volume in writing before you commit

Reading the Tier List Against Your Own Numbers

The published plans run from Starter at $18/month with 2,000 emails to Enterprise at $1000/month with 500,000 emails and ten SMTP slots. Every tier between them raises volume by more than it raises price, which is why the per-thousand figure falls as you climb. None of them is a trick; they are priced for different send counts.

The mistake is buying the lowest tier and expecting the unit cost of the highest. If your list is small, Starter or Growth is genuinely the low cost cold email platform for you. If your list is large, the low monthly price is a false economy and the higher tier is the cheaper way to send.

• Match the tier to your list size, not to your first invoice
• Check included SMTP slots if you send from several domains
• Note that Business and above add diagnostics and API workflows
• Ask what happens when you exceed the included volume

Once the per-thousand sum points to a tier,buy cold email softwaresets out what the purchase actually includes.

Volume Changes the Answer, Not the Price List

Prices here are published and fixed. What changes is which one applies to you. A reader sending 2,000 emails a month and a reader sending 250,000 are looking at the same table and reaching opposite conclusions, and both are correct for their own volume. That is why the per-thousand figure matters more than the headline number.

Before you commit, write your monthly send count on paper and run the division for two or three tiers. The result tells you where your volume sits and which plan is genuinely low cost for you. It takes a few minutes and it replaces guesswork with arithmetic.

• Use last month's actual send count, not a forecast
• Run the sum for the tier above yours as well
• Revisit the sum whenever your list grows
• Keep the included volume and price in your own notes

Published monthly plans compared by included volume and cost per 1,000 emails

Divide each price by its included volume to get your own per-thousand figure; lifetime deals are sold separately and code SALE20 takes 15% off them.

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